To me, it sounds like they have a) immense outside pressure and b) decreasing conviction in their original vision, which feels like the beginning of the end. While you can have a holdout group to "measure against",because of the network effect it doesn't always work out the way you intend it to - if your friends stop using Discord as much, you're likely to use it less as well. as a result of better early user friending experience.īut modern tech product development and its obsession with "moving the needle" avoids this question: What about the long term effects? I would ask, does making Discord more like traditional social media eat away at its "core culture", that essence that makes people loyal and likely to stay with it over months and years of time? It's an easy "fix" and they're probably right, this change is highly likely to "move the needle" on this metric and other related metrics such as # of friends, first month retention, etc.
His reasoning that '“almost half” of all friend requests failing to connect people to the right person' clearly alludes to some friending metric they want to improve. Here's the real issue as I see it, based on the CEO's statements. For people who are anxious about keeping their screen names, this is a recipe for anxiety.
Instead, they gave vague advice to watch for some unspecified in-app notification to pop up at some time in the next few months. The vague way that they're rolling out the change over "several months" without any indication of timelines is making it worse.įrom a product point of view, it would ease the pain if they would have communicated each person's username selection date in the app. It's strange to have a social platform force everyone to change their screen names. The vague way this change is being rolled out is causing a lot of heartburn for them. I have several friends who use Discord as their primary social outlet. Users will need to wait for an in-app prompt for when it’s their turn to select a new username, which will eventually roll out to all users over the course of “several months.” The company will assign priority to users based on their Discord registration dates, so people who have had their name “for quite a while” will have a better chance to get a desired name.
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